For over three decades, Equinox has meticulously crafted some of India's most iconic and groundbreaking commercials— from the timeless Hamara Bajaj anthem to the celebrated Happydent White film, the memorable Hippo campaign, and Airtel’s blockbuster ads that continue to leave a lasting mark on the world of advertising.

Equinox has always embraced a diversity of directorial talent—Sumantra Ghosal, Ram Madhvani, Deb Medhekar, Nitin Parmar, and our youngest, Anurag Baruah—each bringing a unique blend of maturity and experience, shining across every cinematic genre.
At the helm of this creative powerhouse is Manoj Shroff. Having risen through the ranks from assistant to director and now Executive Producer, Manoj brings discipline to our creativity. His organizational expertise keeps Equinox agile, ensuring our directors remain free to do what they do best.

This strength has not gone unnoticed. Over the years, Equinox has collaborated with every major client and advertising agency in the country—over 3,000 brands, agencies, and a vast spectrum of genres, from emotional to slapstick, earthy to stylish, classical to contemporary. Some of it even started with us.

Along the way, accolades have followed. Beyond recognition at London, Adfest, Abby’s, Clio, and Cannes, Equinox is the only production house in India to have won the IAAFA Best Production House award three years in a row.

An interesting testament to our longevity: Sumantra and Ram have both won Cannes Lions—14 years apart! And, keeping our fondness for the French alive, Ram won again at Cannes in 2007. In the ever-evolving world of advertising, where today's sensation is tomorrow’s afterthought, our greatest honor is the loyalty of our clients and agencies, who return to us year after year. That’s why Equinox remains the youngest oldest production house in India.

Taking our vision even further, Equinox presents GreatGuns@Equinox, Ram Madhvani Films, and Equinox Virtual. Ram Madhvani Films extends our storytelling prowess into long-format content, producing feature films and web series with the same cinematic brilliance that defines our commercials. Equinox Virtual, co-founded by Amita Madhvani, is making its mark in the global gaming ecosystem, redefining digital storytelling and immersive experiences.

Equinox Features was the associate producer of the critically acclaimed and commercially successful Neerja, starring Sonam Kapoor and Shabana Azmi. Meanwhile, GreatGuns@Equinox unites two of the oldest youngest production houses in their respective territories, offering clients access to some of the world’s finest directors for crafting beauty and hair commercials.

In an industry that’s constantly evolving, Equinox continues to set new benchmarks in storytelling and craftsmanship. From redefining Indian advertising to shaping long-format content and pushing the boundaries of digital innovation, we remain driven by one simple truth—great stories, told exceptionally, stand the test of time.

That’s what we do. That’s what we’ve always done. And that’s what we’ll keep doing. Welcome to Equinox. Where storytelling meets excellence.